Accelerating Animal Welfare Impact

Impetus is a catalyst for animal welfare improvements—helping commercial companies to implement real-world solutions for animals, industry, and society.

“We make livestock welfare easy for business and industry”

Who are we

We are a research, innovation, and commercialisation organisation - dedicated to the improvement of outcomes for animals, for businesses.

We use research to build or validate innovations, we then get these adopted in businesses.

All returns for products that are commercialised/purchased go back to livestock welfare programs which makes the organisation sustainable.

Join us, become a member, donate, or work with us.

  • Our current focus areas are in slaughter, transport, and livestock procedures.

    Researchers, we take your problem from a theory of change to real-world adoption.

    We provide rapid administrative and operational support. We dont have slow processes like a university.

    And we believe that you should receive the recognition, career-building, and a financial share in the impact. We dont want your IP, we want your impact.

  • Companies can pilot or purchase our latest animal welfare innovations. Better still… collaborate with us to develop solutions that you need in your business.

    We have already invested in AI for monitoring human animal interactions in abattoirs, and built training technologies.

    We believe that companies that commit to improvements should be incentivised including shifting animal welfare from a cost centre to a revenue generator through demonstrated ROI and impact for businesses (and animals).

  • The lives of people, the planet, and our livestock are all connected. We prioritise One Health-One Welfare research and solutions when possible.

    We know that human welfare is important next to animal welfare and work to help ensure your people are supported.

    We are building the capacity to support social development research and support programs.

    Happy people = cared for animals.

Anything for sale?

3D-printed model of a sheep and cow head with the anatomy , with another model of a similar sheep's head on the table, in a classroom or conference room setting.

Anatomy Heads

AUD $1,000

A cow head model used for demonstration or training purposes for captive bolt stunning.

AUD $2,000

A cow head model used for demonstration or training purposes for captive bolt stunning.

Sensor Stunning Heads

AUD $100 / month

Want to have a yarn?

Book a call to talk to us about how we can support your business, how you can do research with us, or to understand more about our innovations.

More information on how we work

Our mission is to make animal welfare easy for businesses and industry.

People will continue to eat meat. For us it is not about the system being broken—it’s about making sure every animal in the system can have a better life today.

We’re pragmatic: we’re not just researching or advocating, we’re actually implementing.

And if we get this right, we can create solutions the whole industry adopts.

We are a not-for-profit charity (ACNC registered) and for-public-good organisation.

What Makes Us Different

  • About Impact, Not Profit: All funds and rewards are mission-locked for animal welfare. All profits go back into whatever is next.

  • Empowered Researchers: You own your ideas and gain recognition for impact.

  • Fractional Revenue Model: Modest, capped revenue thanks to those who make solutions possible (researchers, funders, in-kind partners).

  • Transparent and Collaborative: We report impact, progress, and learning openly.