Welfare Technology & Monitoring

Turning real-world welfare into real-time insight.

Our monitoring technology gives organisations continuous, objective signals about what’s happening in livestock environments, even when people aren’t watching.

It’s practical.
It’s validated.
It gives teams the insight they need to improve welfare, reduce risk, and act sooner.

And for partners building new welfare technologies, Impetus offers validation, ground-truthing, and real-world deployment environments.

Why Continuous Insight Matters

Manual audits only capture what staff do when they know they’re being watched.
And short sampling windows — 5 to 10 minutes at a time — often miss the behaviours, pressures, and events that reveal real welfare risks.

Our monitoring technology solves this by providing:

  • continuous observation instead of snapshots

  • objective indicators instead of subjective scoring

  • real-time alerts instead of delayed reporting

  • patterns and trends instead of isolated incidents

This is insight you can act on.
This is Care that Counts.

Three Ways We Support Organisations and Innovators

We offer three pathways depending on your needs:

1. Subscribe to Our Monitoring Technology (Argus.cv)

Real-time welfare insight. Practical, validated, deployable now.

Our monitoring system uses both sensors and computer vision to detect key welfare indicators that matter for animal experience, worker safety, and operational performance.

Built in collaboration with researchers, industry partners, and welfare specialists, it provides:

✔ Continuous welfare monitoring - Better visibility across handling, lairage, movement, and processing areas.

✔ Detection of welfare-relevant behaviours and signals

✔ Real-time and historical reporting

✔ Early warning signals

✔ Integration with existing CCTV or QA systems

✔ Supports Culture & Training

Outcome:
More visibility. Better decisions. Measurable improvement.

2. Technology Validation & Collaboration

For organisations developing welfare technologies that need scientific, real-world validation.

Impetus acts as a trusted independent partner to validate:

  • animal health solutions

  • sensor systems

  • behavioural detection tools

  • welfare scoring methodologies

  • welfare credit and other financial instruments

If you’ve built welfare technology, or are building it, we help ensure it works in the real world.

Outcome:
Credible, validated solutions with real-world relevance.

3. Partner With Us to Build the Next Generation of Welfare Technology

Accelerate innovation. Fund development. Create impact at scale.

Philanthropic organisations, research bodies, and innovation funders who want to advance animal welfare systems can partner with Impetus to:

  • build new welfare indicators

  • create smarter detection models

  • develop advanced animal-flow and behaviour analytics

  • expand into new species or environments

  • improve worker-safety signal detection

  • scale monitoring across regions or industries

Why support Impetus?

  • We already have validated MVPs

  • We have industry partners willing to deploy and test

  • We have welfare scientists, behaviour specialists, and technologists working together

  • We understand real-world operational constraints

  • We have a credible pathway to commercialisation

Your support accelerates the development of technology that improves welfare for animals and people across entire industries.

Outcome:
Faster innovation. Greater impact. Scalable welfare change.